How Trendsi Mastered Revenue Attribution with Rengage’s Unique Approach

Trendsi is a leading dropship and wholesale clothing company known for its fast shipping, hot fashions, and high margins. Specializing in dropshipping, Trendsi eliminates the logistical burdens for its partners, enabling them to focus on growth and customer engagement. To further enhance its marketing efforts, Trendsi turned to Rengage, a comprehensive customer engagement and growth platform, to streamline and optimize its lifecycle marketing.

Challenges

Before partnering with Rengage, Trendsi faced several challenges:

1. Fragmented Marketing Efforts: Managing emails, push notifications, and SMS campaigns across different platforms was inefficient and time-consuming.
2. Limited Customer Insights: Without a unified view of customer journeys, Trendsi struggled to deliver personalized messaging and understand the impact of their campaigns.
3. Revenue Attribution: Accurately attributing revenue to specific campaigns was challenging, making it difficult to assess the effectiveness of marketing strategies.

The Rengage Approach - Out-of-the-Box Attribution Models

Rengage's unique offering unifies Trendsi's lifecycle marketing, eliminating the manual work involved. With Rengage, Trendsi can now launch campaigns in minutes rather than days or weeks.

Rengage provides built-in attribution models like last touch and first touch, offering clear insights into each campaign's impact on revenue.

What sets Rengage apart is its approach to attribution. While many products rely on simple, non-scalable models, Rengage's robust models make it easy to identify which campaigns have the most significant impact.

As an e-commerce business, Trendsi needs to understand how each campaign affects their Gross Merchandise Value (GMV). Rengage’s first and last touch attribution models analyze all channel interactions, providing an accurate approximation of each campaign’s contribution to GMV.

To achieve this, Rengage’s attribution considers four key parameters:

1. Channel Engagement: Identifying the specific channel the user interacted with.
2. User Actions: Tracking actions such as opens, clicks, or unsubscribes in emails.
3. Cross-Channel Analysis: Monitoring interactions across different channels.
4. Time Window: Applying attribution within a defined time frame.

Rengage’s model looks at all user events and applies first or last touch attribution accordingly. This out-of-the-box solution simplifies the process, eliminating the need for complex analytics.

Results

The impact of Rengage on Trendsi’s marketing efforts was immediate and significant:

1. Increased Efficiency: Rengage's all-in-one growth stack unified Trendsi's marketing channels, drastically reducing the time and effort needed to manage campaigns. This shift allowed the team to focus more on strategy and creativity, launching campaigns in minutes instead of days or weeks.
2. Improved Customer Engagement: With advanced targeting and personalized messaging capabilities, Trendsi experienced higher engagement rates across email, push, and SMS channels. The unified platform enabled more precise and impactful customer interactions.
3. Revenue Growth: Rengage's out-of-the-box attribution models, including first touch and last touch, provided clear insights into each campaign's impact on Gross Merchandise Value (GMV). This accurate measurement allowed Trendsi to optimize their marketing spend and strategies, leading to measurable growth in revenue and a deeper understanding of which campaigns drove the most significant results.

Conclusion

Rengage has been instrumental in transforming Trendsi’s lifecycle marketing. By providing an all-in-one platform for customer engagement, targeting, and analysis, Rengage has enabled Trendsi to deliver personalized messaging, improve customer engagement, and drive revenue growth. Trendsi's success story demonstrates the power of a unified marketing platform in achieving business objectives and enhancing customer experiences.